Common questions
Find answers to some common email marketing questions.
If this email marketing stuff is new to you, don't worry you're not alone. We've designed this website to offer the most important information to get you up to speed quickly and our system is super easy to use.
1. Do I need a website?
2. How do I get an email template? 1. Do I need a website?
Every company needs a website today. Customers use the web to research companies and buy products.
Your website helps you add subscribers by allowing visitors to easily sign up for your newsletters or emails. Ideally an invitation to join your e-mail list along with the benefits it offers should appear everywhere your marketing does. Put an opt-in form on every page of your web site.
When your email marketing efforts get more sophisticated, a website allows you to create campaign landing pages. These are highly targeted and effective sales tools to work with your email campaigns.
2. How do I get an email template?You'll require email templates for your campaigns. A professional design with your company logo, address and contact info is required. The types of email templates you'll need include newsletter, single-column, multiple columns etc. To get you going we'll give you one of each template, in the color you chose, when you signup.
Ideally your email template will coordinate with your other marketing tools (website, flyers, stationary, etc) is best.
Along with the default templates we provide, we offer over 15 free templates that you can modify yourself or we can design one for you.
Additional resources: How do I get started? - 5 steps for getting starting
